Google's upcoming SEO update - what you need to know

Search engine giants Google will be rolling out a major SEO update this April (next month!) that will see mobile-friendly sites rank higher than those that aren't designed for mobile.

It's thought that small businesses will be affected the most, with leading SEO experts suggesting they could lose up to 30% of their traffic if their websites aren't responsive.

How will the new SEO update work?

When someone using their phone or tablet searches for something related to your business, and if your website isn't mobile-friendly, it's likely that your search result will be pushed down Google's rankings.

At this stage, it doesn't look like desktop versions of websites will be affected. Ie, if someone is searching on a desktop, even if your website isn't mobile-friendly, your Google ranking should remain the same.

Obviously the best outcome would be that both desktop and mobile search results benefit your business. This could mean updating your website entirely to ensure it's mobile (and desktop) friendly.

So, is your website mobile-friendly?

One of the quickest ways to tell if a website is mobile-friendly is by its responsiveness. By this, we mean your website should re-jig itself when the screen resolution is changed. Simply minimize your browser whilst on your website, and if the website re-orders itself to leave no horizontal scrolling, it's responsive. If your website stays exactly the same and requires you to scroll horizontally to view the menu, then it's not responsive and not mobile friendly.

If you're still not sure if your website is mobile-friendly, Google have their very own free mobile-friendly test. Pop your URL into the box and see what the big guys at Google have to say about your website.

I don't think my website is mobile-friendly, what do I do?

Don't panic! It's fairly simple to create mobile-friendly websites, and us tech folk at Terra Ferma specialise in mobile-friendly WordPress websites. In fact, every website we've ever created has been responsive and mobile-friendly. For us, it's a no-brainer to optimise our websites for mobile devices.

Take a look at our work here and get in touch if we can help you with anything, big or small!


LinkedIn - Are You In The Business Loop?

Did you know that LinkedIn has over 277 million members worldwide? There's definitely no denying that LinkedIn is the world's largest B2B professional network, but are you part of it?

LinkedIn is all about establishing connections. When you connect with other professionals in your field, you're gaining additional knowledge and valuable insight. Networking is one of the most important skills that you could learn in order to make your business a success story. In other words, your connections on LinkedIn can help grow your business or accelerate your career.

If you're already a member of LinkedIn, are you using it to your best advantage by maximising its value? Or, if you're a newbie to the social media channel, how can you make the most of LinkedIn to benefit you and your company?

There are many ways you and your business can benefit from using LinkedIn. It's imperative to know how to create effective personal profiles, company pages and showcase pages, develop your LinkedIn network and promote your business through LinkedIn to maximise your company's success.

We understand that it can be tricky to navigate yourself around a huge business network that you're not yet familiar with. If you've fallen out of love with LinkedIn and need some friendly encouragement to get your business back on track with the social network, a LinkedIn workshop could answer all your niggles.

We like to think that we're social media experts and all-round marketing geniuses here at Terra Ferma Media. We therefore decided to hold a one-off LinkedIn workshop in Wimbledon on Wednesday 10th December, where you'll be encouraged to ask any LinkedIn-related questions and will learn a great deal about the benefits of LinkedIn for your business.

For further information about our LinkedIn workshop and to purchase tickets, please click here.


Five reasons why WordPress is the best for blogging and websites

Here at Terra Ferma we’re pretty evangelical about WordPress. As a free blogging     platform and the backbone for premium websites, Wordpress has loads of advantages for different users: businesses and bloggers alike can benefit from its dynamic themes, SEO friendliness, fantastic functionality, incredible usability...the list goes on. In fact, 15% of the top 1,000,000 websites in the world use WordPress (including The New York Times and Time Magazine Blog). This can all seem a bit intimidating for the humble blogger, yet this evolving and expanding platform should still be the top choice for your blog.

Almost five years ago I decided that I’d like to channel a passion for cooking and eating into a blog. I’d admit it; I had no idea what I was doing. Since then I’ve learned a few things about how easy it can be to create, nurture and expand a Wordpress blog.

So here are five reasons why WordPress is the only word in blogging:

  1. You don’t have to be a computer whiz to use Wordpress

Creating a WordPress site; choosing a theme; and uploading your first post is simplicity itself. As long as you know how to open a web browser, you can create your very own blog. Of course, if you would like help developing your site, you can get all the support you need from WordPress savvy website development experts like us!

 

  1. Perfect for the technologically savvy

WordPress blogs can be as simple or as sophisticated as you want. With lots of additional functions, it offers the opportunity for users to gradually develop their blog. Whereas other blogging platforms leave you high and dry when you want to change things up a bit, Wordpress always offers easy ways to improve your site.

 

  1.  It offers amazing themes

WordPress offers a fantastic choice of free designs as well as a huge catalogue of Premium themes. Whether you want a personal gardening blog, or one to showcase your business, there’ll be a theme to accommodate it!

 

  1. It’s incredibly popular

Wordpress really dominates the blogging world and has been around for over a decade. This means that users instinctively know their way around Wordpress sites, making it really easy for site visitors to navigate. You might have fantastic content, but if your reader can’t make head to toe of your blog’s layout, they’re not going to stick around.

 

  1. Content is easy to manage

In the digital world, content is king. It doesn’t matter how flashy your site is, if you can’t easily manage and clearly display your fantastic content, you won’t be able to draw the readers in. WordPress also have a great app – perfect for uploading posts and photos on the move!

 

Perhaps the best thing about WordPress is its potential. If you’d like to find out how to get the most out of your blog then please get in touch.

 

 


Can employers find you on Facebook?... Yes, they can now!

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Facebook have carried through a threat to remove a privacy setting which kept user names out of the social network's graph search.

Users who use the "Who can look up your timeline by name?" feature will be notified of its removal.

What does this mean?

Facebook says that a “small percentage” of its users, who use the feature, will now be found on Facebook’s search engines when their names are punched into the search bar.

Facebook is trying to encourage people to control privacy settings through a post-by-post basis.

What can I do now?

Whenever and whatever you post up onto your profile should be checked as to whether it's for public view, friends or specific friends.

You may also want to think about 'timeline approval' which shows you what your friends may be posting with regards to location and who you're with.

Facebook has settings that let you review posts and photo tags before they're posted to your timeline.

How can I be more savy when it comes to privacy?

Another option within Facebook's privacy settings allows users to disable search engines from linking to their timelines.

That will at least cut down on the chance of someone looking for your profile outside the social network via a post.

Facebook says - “things you hide from your timeline still appear in news feed, search and other places on Facebook.”
They include some things you just can’t hide, namely profile pictures and cover photos, but also some news feed activity.

What do you think about the new privacy settings?