4. Social media profiles
You should always include your social media profiles on your business card, as they have now become indispensable if you want to connect and engage with your target market. But you don’t have to use all of them. Your social media profile is important as, with a lot of your potential target audience, if you’re not on social media then you don’t have a public profile.
But don’t overwhelm your audience. Remember what we said above about being clear and easy, and that space is good? You don’t need to list all your social media accounts on your business card. Think strategically about your accounts and only list the few channels where contacts can get an overall impression of your business and the ones you’re most active in.
If your business has several social media accounts then a good tip is to ensure that all the handles on your multiple channels are the same, for example @abcfinancial You could then simply display on your card: social @abcfinancial People these days are knowledgeable enough to know to search the various channels using your handle.
5. Use the back of the card
Always use the back of the business card! This is free advertising space. You’ve managed to get your card in you contact’s hand and one of the first things they’ll do is flip it over. I always do, but maybe that’s because I’m a marketer.
This space is free space to highlight your branding or messaging. Whatever you do, use it wisely and make it memorable. You can use your logo and brand, photos, brand statements, a short company descriptor – anything memorable.
6. Production values
Without naming names, we recently designed a fabulous business card for one of our clients which ticked all the boxes above. When it came to printing the cards, some bright spark within the operation thought they would earn brownie points with the boss by sourcing a much cheaper print quote than we supplied. And the boss went with this cheaper quote. Although the business cards were beautifully and effectively designed, when printed they looked exactly what they were – cheap and nasty and, frankly, an embarrassment to the company.
You’ve come all this way, so don’t fall at the last hurdle. Once your design and content are spot on, push the boat out and produce quality cards that have the required, positive impact with your new contact. Engaging more than one sense at a time – in this case, touch and feel – improves recall, so people will be more likely to remember your business, in a positive way, if you have high production values.
Thicker cards feel more expensive and they make your business seem more professional. You should also consider having a good finish, something like a matt or gloss laminate. There are a wide range of finishes available, so speak to your printer (or a good agency) and do the right thing.
A parting word: A good business card is an extension of your brand, and needs to be memorable and impactful, appealing to all the senses. It should convey, clearly and concisely, the right information about who you are, what you do, and the easiest ways possible of contacting you.