How to gauge real social media influence

No-contest-influenceBusinesses often set a target for X number of followers on Twitter or Y number of Fans/Likes on Facebook to be achieved in a set period of time. These targets can be unrealistic to hit and so the business can be quickly disappointed that a clear cut goal has not been realisRead more


What are people saying about YOUR business?


what-are-people-saying-about-your-businessWhether you like it or not, existing or potentially new customers are talking about your business behind your back. Wouldn't you like to know what they are saying?Read more


Fools rush in where angels fear to tread...

oops_signWe meet a lot of local businesses who are suddenly keen to use various elements of social media to win new customers. Many of them are already well followed on Twitter or have hundreds of friends on Facebook - on a personal level.Read more

What IS social media?

Social-Media-LandscapeSo how does Wikipedia, one of the world's most popular forms of social media actually define social media?Read more