Vicki Butler-Henderson

Website: www.butler-henderson.com

Since making her debut on BBC’s Top Gear in 1994, Vicki has become one of the most recognisable faces of motoring programmes on UK television. She is also a successful racing driver in her own right and an ARDS-approved racing instructor.

We reviewed Vicki’s existing website and contacted her with a view to redeveloping it to deliver a more contemporary look and to reflect her current portfolio of activities. Vicki wanted something simple, engaging and fun – with a shot of movement and we came up with the consummate approach.

Vicki’s new site features a video gallery of latest press and TV work as well as an audio library for streaming her stint on the successful Auto Express podcast.

At the same time, Vicki was looking for a brand logo to accompany her new YouTube channel The Car Girl, and had a clear vision of what she wanted. Again the brief needed to suit the brand as a whole – something iconic and entertaining (a bit like Vicki herself) and after a few rounds of revisions, the logo was born!