Please share your thoughts on your social media objectivesWant some input from Terra Ferma Media about your social media marketing plans? Here’s a few things we’d like to ask you before we suggest some options for your business.Name* First Last Email* PhoneAIMSWhat do you hope to achieve using social media?How will you know you’ve achieved it?What’s the biggest barrier to your success on social media?What monthly budget do you plan to invest in social media marketing?AUDIENCEDescribe your target audience. Who are they?What social platforms do they use?What other brands do your audience engage with?How does your brand engage them?BRANDDescribe your brand voice.What is the main message your brand is trying to communicate?What makes your brand different from others?What tone should social media updates have?What’s your brand vision?CONTENTWhat resources do you have available for content creation?How often do you want to publish new content to your profiles?What type of content does your audience respond to best (if known)?What message are you trying to send with your content?SOCIAL NETWORKSWhat profiles do you have and on which networks? Facebook Instagram Twitter YouTube LinkedIn TikTok OtherAre you looking to expand or reduce your existing social media channel network? Expand Reduce Stay the sameANALYSISHow do you intend to measure return on investment?What is working for you (and not working) right now?What have you tried in the past?MANAGEMENTWhat do you expect from us as your social media management team?How much oversight and control do you want to have?How much input do you want to have into campaigns?Δ
