Social-Media-LandscapeSo how does Wikipedia, one of the world’s most popular forms of social media actually define social media?

Exactly like this:

“Social media is/are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”

Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.”

Got that? Good! Off you go then…

Alternatively, give us a call and we’ll translate for you!