Keep them short, sweet, informative. Think of it this way: if you’re posting a photo of your dinner, we already know quite a lot about your meal. You might want to tell us what it is, if it was nice, or how to make it. Instagram users scroll through photos quickly, so you don’t have much time to grab their attention. Chuck in an emoji if you’re feeling fancy.
When’s the best time to post on Instagram? Good question. Start with your audience demographic. How old are they? If they’re of working age, posting during working hours should be avoided. Where do they live? Don’t forget about time differences. If your audience is in the UK and USA, posting in the evening (UK time) is a good place to start. When is your audience online? At school, whilst commuting, whilst the kids are at school, in the evening, etc. Think about your audience, combine these answers and you’ll find your perfect time to post on Instagram.
Instagram does not like links. No one will copy a link and paste it into their phone’s browser, so don’t bother pasting a link into the caption of your photo. The only way around this is by changing the clickable link in your Instagram bio. If you’re releasing a new product, plugging a blog post, or referring to a recipe, pop the link in the URL section of your bio. Change this link before you post or immediately afterwards – IGers are fast movers.
8. Take advantage of Instagram’s apps
Instagram is not a one-app band. In fact there are three official sub-Instagram apps to enhance your Instagram experience. Boomerang adds fun to your stream by creating short, snappy videos that play on a loop (a bit like Vine, but shorter). Layout answers all your photo mosaic prayers, giving users a number of – you guessed it – layouts to input multiple photos. Hyperlapse creates stabilised time lapse videos that allows you to edit the speed of the video.
Believe it or not, Instagram isn’t just about cool photos. There are real people behind Instagram accounts, and they like to talk. If someone comments on your post, don’t ignore it. Respond to get the conversation flowing. In the same breath, spend time commenting on other people’s posts, too. You’ll find that this helps to get you noticed as an active and engaging user, which is exactly the kind of user people want to follow. Ka-ching.
That’s it. Whilst nothing happens overnight, if you abide by these nine hacks, you’ll no doubt propel yourself (or your company) through the harsh digital world that is Instagram. Good luck!