WordPressThese days we meet a lot of SMEs that are looking for a new solution for their website. Normally, they’ve had their existing site for five or six years and it’s beginning to show its age and cannot meet the demands of the way business needs to market itself. See here for our web design services

Basically, people want a site that looks the part; works well with SEO, social media plug-ins and looks accessible when visited via a mobile device.

As importantly, people don’t want to be held ransom by a web design agency that charge a minimum fee for every little website update or alteration. Businesses today want much more control of their websites and this is sounding the death knell for lucrative revenue streams for many traditional web agencies.

Here at Terra Ferma Media, we specialise in helping businesses build websites that are cost effective and easy to manage. Typically, we work with the WordPress system to achieve this.

We’ve already seen how WordPress has become the platform of choice for many new websites. What started out as a free to use blogging application is now used to create and build many of the world’s websites (leading technology website Techcrunch reported last year that WordPress is now behind 15% of the top 1,000,000 websites in the world). Exactly why is this?

Well, the answer is quite simple:

Cost effective – You don’t need to send the most basic text changes to your web designer or ask  your designer to add new website pages for you. Now you can make the changes yourself whenever you want thus saving the money. In these economically challenging times, the ability to manage your own website is a great way to help reduce costs.

Choice of design – WordPress offers literally thousands of different design templates (many are free but the best ones only cost about £50). There’s bound to be one to suit your business and these days many of them are incredibly creative.

Greater accessibility – You can make changes to your site and add content from any computer in the world that has internet access. You don’t need additional software – a web browser will do!

Speed of communication – With WordPress you don’t have to wait a few days for your web designer to make the changes you’ve requested.  The content on your web site can be updated and altered by you right away.

Social Media friendly – WordPress allows you to seamlessly and automatically integrate your social media channels such as Facebook, Twitter, YouTube and even LinkedIn. This way you can automatically update all your social media anytime you update your website.

SEO friendly – The construction of WordPress code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Plus, with the right setup, you’re able to customise every page or post you make to give you the highest possible probability of getting your pages in high search results positions.

Free upgrades – Unlike traditional website software such as Dreamweaver, Photoshop or Flash, upgrades to WordPress software are free.

Safety – You can add images and media by uploading to directly to the WordPress dashboard area of your website without having to navigate the traditionally tricky FTP servers that risk you adding content to the wrong place

Room for growth – With WordPress you can easily add extra pages/features/functions or even change the way your website looks completely by installing a new design theme

Clearly, the WordPress solution isn’t right for every business, but if any of the above sounds interesting, give us a shout and we can have a chat about what we can do for you.

Privacy Preference Center