I recently ran a course called “Twitter for business beginners”. In preparation, I put Twitter’s renowned collaborative powers to the test. So, I tweeted, “If you were teaching a course about Twitter basics, what would you say people MUST learn first?” Read more →

What follows is no major piece of market research – just genuine feedback from some businesses we’ve spoken to over the last few months. We’ve picked up recurring themes (or fears?) that are troubling small business owners about making the social media leap.  Read more →

So how does Wikipedia, one of the world’s most popular forms of social media actually define social media? Read more →

Here at Terra Ferma Media, we’re all about trying to make social media easier to understand for businesses that haven’t yet taken the plunge.

But take the plunge you should – implemented correctly, the rewards of social media for your business can be great. We’d be happy to hand-hold and talk you through the confusing bits. Read more →

Many business owners are concerned that are missing the social media boat  but remain unconvinced the benefits. They often get side tracked by personal opinions about Facebook (“My daughter wastes her life on that thing!”) or Twitter (“Who cares what so-and-so had for breakfast?!”). Read more →

Whether you like it or not, existing or potentially new customers are talking about your business behind your back. Wouldn’t you like to know what they are saying? Read more →

We all know that social media is a) the best way today to build your brand and drive sales or b) a sure fire way to be distracted from your core business with no discernible benefit [DELETE AS APPROPRIATE]. Read more →

We meet a lot of local businesses who are suddenly keen to use various elements of social media to win new customers. Many of them are already well followed on Twitter or have hundreds of friends on Facebook – on a personal level. Read more →

Businesses often set a target for X number of followers on Twitter or Y number of Fans/Likes on Facebook to be achieved in a set period of time. These targets can be unrealistic to hit and so the business can be quickly disappointed that a clear cut goal has not been realised. Read more →