LinkedIn - Are You In The Business Loop?

Did you know that LinkedIn has over 277 million members worldwide? There's definitely no denying that LinkedIn is the world's largest B2B professional network, but are you part of it?

LinkedIn is all about establishing connections. When you connect with other professionals in your field, you're gaining additional knowledge and valuable insight. Networking is one of the most important skills that you could learn in order to make your business a success story. In other words, your connections on LinkedIn can help grow your business or accelerate your career.

If you're already a member of LinkedIn, are you using it to your best advantage by maximising its value? Or, if you're a newbie to the social media channel, how can you make the most of LinkedIn to benefit you and your company?

There are many ways you and your business can benefit from using LinkedIn. It's imperative to know how to create effective personal profiles, company pages and showcase pages, develop your LinkedIn network and promote your business through LinkedIn to maximise your company's success.

We understand that it can be tricky to navigate yourself around a huge business network that you're not yet familiar with. If you've fallen out of love with LinkedIn and need some friendly encouragement to get your business back on track with the social network, a LinkedIn workshop could answer all your niggles.

We like to think that we're social media experts and all-round marketing geniuses here at Terra Ferma Media. We therefore decided to hold a one-off LinkedIn workshop in Wimbledon on Wednesday 10th December, where you'll be encouraged to ask any LinkedIn-related questions and will learn a great deal about the benefits of LinkedIn for your business.

For further information about our LinkedIn workshop and to purchase tickets, please click here.


Five reasons why WordPress is the best for blogging and websites

Here at Terra Ferma we’re pretty evangelical about WordPress. As a free blogging     platform and the backbone for premium websites, Wordpress has loads of advantages for different users: businesses and bloggers alike can benefit from its dynamic themes, SEO friendliness, fantastic functionality, incredible usability...the list goes on. In fact, 15% of the top 1,000,000 websites in the world use WordPress (including The New York Times and Time Magazine Blog). This can all seem a bit intimidating for the humble blogger, yet this evolving and expanding platform should still be the top choice for your blog.

Almost five years ago I decided that I’d like to channel a passion for cooking and eating into a blog. I’d admit it; I had no idea what I was doing. Since then I’ve learned a few things about how easy it can be to create, nurture and expand a Wordpress blog.

So here are five reasons why WordPress is the only word in blogging:

  1. You don’t have to be a computer whiz to use Wordpress

Creating a WordPress site; choosing a theme; and uploading your first post is simplicity itself. As long as you know how to open a web browser, you can create your very own blog. Of course, if you would like help developing your site, you can get all the support you need from WordPress savvy website development experts like us!

 

  1. Perfect for the technologically savvy

WordPress blogs can be as simple or as sophisticated as you want. With lots of additional functions, it offers the opportunity for users to gradually develop their blog. Whereas other blogging platforms leave you high and dry when you want to change things up a bit, Wordpress always offers easy ways to improve your site.

 

  1.  It offers amazing themes

WordPress offers a fantastic choice of free designs as well as a huge catalogue of Premium themes. Whether you want a personal gardening blog, or one to showcase your business, there’ll be a theme to accommodate it!

 

  1. It’s incredibly popular

Wordpress really dominates the blogging world and has been around for over a decade. This means that users instinctively know their way around Wordpress sites, making it really easy for site visitors to navigate. You might have fantastic content, but if your reader can’t make head to toe of your blog’s layout, they’re not going to stick around.

 

  1. Content is easy to manage

In the digital world, content is king. It doesn’t matter how flashy your site is, if you can’t easily manage and clearly display your fantastic content, you won’t be able to draw the readers in. WordPress also have a great app – perfect for uploading posts and photos on the move!

 

Perhaps the best thing about WordPress is its potential. If you’d like to find out how to get the most out of your blog then please get in touch.

 

 


You're not still using Internet Explorer are you?

 

Terra_Ferma_Media_Wordpress_website_Browsers
Very funny. Very true.

 

Latest stats show that Google Chrome continues to make huge inroads into the once seemingly unassailable lead that Microsoft's Internet Explorer had in the world's web browser market share.

And not before time we say! By specialising in building WordPress websites, we run tests on all types of web browser to ensure that everything we create works well however you look at it browser-wise. The one browser that is slowest and gives us the most compatibility issues - you've guessed it - good old Internet Explorer, bless 'im.

Now, we're not saying this is necessarily Microsoft's fault, but it's funny that all the other browsers seem to be able to cope with the demands put on them by WordPress.

Here at Terra Ferma Towers, our browser of choice is Google Chrome (we're fully paid up members of the Android Freedom Fighters Army anyway). If you haven't made the switch yet, you really should.

Just Google it and you're away...

 

 


How can social media help your business?

Can-social-media-help-my-businessMany business owners are concerned that are missing the social media boat  but remain unconvinced the benefits. They often get side tracked by personal opinions about Facebook ("My daughter wastes her life on that thing!") or Twitter ("Who cares what so-and-so had for breakfast?!"). And with every passing month it seems that a new social media technology demands our attention. Instagram? Pinterest? Vine? The list is endless. Where do we business owners start?Read more


Hot tips from the Twitterverse

I recently ran a course called "Twitter for business beginners". In preparation, I put Twitter's renowned collaborative powers to the test. So, I tweeted, "If you were teaching a course about Twitter basics, what would you say people MUST learn first?"Read more


Why is WordPress taking over the web?

WordPressThese days we meet a lot of SMEs that are looking for a new solution for their website. Normally, they've had their existing site for five or six years and it's beginning to show its age and cannot meet the demands of the way business needs to market itself. See here for our web design services...

Read more


What worries you most about social media?

What follows is no major piece of market research – just genuine feedback from some businesses we've spoken to over the last few months. We've picked up recurring themes (or fears?) that are troubling small business owners about making the social media leap. Read more


How to gauge real social media influence

No-contest-influenceBusinesses often set a target for X number of followers on Twitter or Y number of Fans/Likes on Facebook to be achieved in a set period of time. These targets can be unrealistic to hit and so the business can be quickly disappointed that a clear cut goal has not been realisRead more


What are people saying about YOUR business?

 

what-are-people-saying-about-your-businessWhether you like it or not, existing or potentially new customers are talking about your business behind your back. Wouldn't you like to know what they are saying?Read more


10 things your business should NOT be doing on Twitter

  1. Don’t ignore the benefits of mapping out a content strategy before you start. Many businesses clearly have no direction, objectives, style and purpose on Twitter. If you really want to make it work for your company, you need to stop and think about all the above plus how Twitter integrates with your existing channels of communication.To-Donts-listRead more